So-called “reverse product placement” takes “faux product placement” a step further, by creating products in real life to match those seen in a fictional setting. For example, in 2007, 7-Eleven rebranded 11 of its American stores and one Canadian store as “Kwik-E-Marts”, selling some real-life versions of products seen in episodes of the Simpsons such as Buzz Cola and Krusty-O’s cereal.
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